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Did you know that the Endowment Effect is what lies at the heart of political scare tactics? Or that Facebook is playing an ever greater role in getting young people to vote? Watch our video and see how behavioral science is increasingly employed by politicians keen to get under your skin…
Links to additional content on this fascinating subject:
- Radio 4’s The Human Zoo (i-player) unravels how human psychology shapes the way we vote:
http://www.bbc.co.uk/programmes/b05pnw2x
- New York Times story about the increasing use of data and experimentation in political campaign planning from 1998:
http://www.nytimes.com/2010/10/31/magazine/31politics-t.html?_r=1
- Todd Rogers on the behavioral strategies used during Obama’s re-election campaign (TEDTalk):
http://tedxtalks.ted.com/video/Turning-Mass-Intention-Into-Mas
- VIDEO – Todd Rogers talks about the political applications of behavioral science:
- Robert Cialdani’s famous towel experiment and what it tells us about the power of social norms (Psychology Today):
//www.psychologytoday.com/blog/yes/200808/changing-minds-and-changing-towels
- The winning use of big data and number crunching in the Obama 2012 election campaign (Time Magazine):
http://swampland.time.com/2012/11/07/inside-the-secret-world-of-quants-and-data-crunchers-who-helped-obama-win/
- Atlantic Magazine’s great account of Facebook’s political nudge:
http://www.theatlantic.com/technology/archive/2012/11/did-facebook-give-democrats-the-upper-hand/264937/
- VIDEO – The famous Gorilla-Basketball video which shows how we can all be affected by Inattentional Blindness: